# The Personal MBA: Master the Art of Business

GH₵ 120 · Lapaz

The Personal MBA explains concepts such as: 
The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. 
The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 
The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability - if you know how to support the price you're asking. 
4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? 
True leaders aren't made by business schools - they make themselves, seeking out the knowledge, skills, and experience they need to succeed.

## Details

- Type: Books

Category: Sports & Outdoors / Books & Games

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